Is it time for a new website
Most marketing companies will advise you that building a new website is the first step towards improving your lead-generation. Well that is not always necessary.
First you should understand how Google Search works. Here is a great video from Google that explains how Google search works. It is in plain English and is easy to understand. |
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RESTRUCTURE YOUR WEBSITE IF YOU CAN it saves time and money
Of course the correct answer is that it depends on the business and how bad the old website is. We find that unless the success of your online strategy relies on SEO you usually do not need a whole new website. So save your money!
Unlike some agencies we are not a website development agency, so we have a very different philosophy to the role a website plays in the digital communication process. It needs to be good enough to support our ongoing effort, but building a new website usually is a 12 - 20 week process we prefer to avoid when we can. Building a new website is a big job and we would like to see you invest time and money into lead-generation effort that will get you a faster return
Unlike some agencies we are not a website development agency, so we have a very different philosophy to the role a website plays in the digital communication process. It needs to be good enough to support our ongoing effort, but building a new website usually is a 12 - 20 week process we prefer to avoid when we can. Building a new website is a big job and we would like to see you invest time and money into lead-generation effort that will get you a faster return
AVOID REBUILDING A NEW WEBSITE
If your website is being penalized by the new Google search algorithms you could need to bite the bullet and fix it. The reasons you are being penalized could be related to the content on your website. If Google is recognizing your website as "poor" that means your content is not relevant to your visitors. Knowing if you need to have a new website is not guess work. Contact us and we can take a look to advise you what you should consider doing.