Demand GenerationDemand management is to create, nurture, and manage buying interest through campaign management, lead management, marketing analysis, and data management.
Involving all processes right from initial prospecting to delivery of sales qualified leads to the sales team. The entire gamut of lead qualification activities fall in the marketer's court. Marketers need to employ a variety of demand generation tactics to generate leads and make them sales-ready. Putting the Buyer’s Needs First
Today’s buyers get information online, through various sources, on their own timeframes. In response, marketers must focus on understanding each buyer’s needs and facilitating their decision process, rather than merely pushing marketing messages at them. Demand generation can help.
Why Demand Generation Thrives on Data QualityTo succeed with demand generation, you’ll need a strong focus on data quality and data management. As you interact with prospective buyers over a longer period of time, you’ll want to ensure you keep your data clean and up-to-date. And because B2B marketing campaigns are often driven by marketing automation software to get the right targeting, timing, and content for each communication, you’ll need to standardize your data so that it can conform to automated rules for personalization, segmentation, and lead scoring.
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