Inbound marketing is now a vital part Australian businesses marketing mix
Managers are quickly coming to the realization that the age of outbound marketing, which includes TV and ads, direct mail, and telemarketing, is on the decline. Inbound marketing, which is less costly and provides two-way interaction with customers, is proving to be an effective way to generate customer leads and increase sales.
Most businesses have or are have experiencing a considerable drop in sales, that is until the accept that they must understand and implement inbound marketing to their marketing mix. Inbound marketing includes - Google search, blogs, social media, mobile, etc.
Business is most successful when it can find a good mix of local outbound and inbound marketing. As always successful marketing is all about visibility and delivering a relevant message. Its time to get your inbound marketing structure and content ready, as you are most likely losing business.
Most businesses have or are have experiencing a considerable drop in sales, that is until the accept that they must understand and implement inbound marketing to their marketing mix. Inbound marketing includes - Google search, blogs, social media, mobile, etc.
Business is most successful when it can find a good mix of local outbound and inbound marketing. As always successful marketing is all about visibility and delivering a relevant message. Its time to get your inbound marketing structure and content ready, as you are most likely losing business.
Starting Conversations
Marketers that take the inbound route start conversations with customers by posting interesting and informative content. Outbound marketing tends to find consumers by using advertising, and the marketers don't aim to educate consumers. The numbers are startling there are millions of people are on the Do Not Call lists and its estimated that 86% of people skip ads on TV.
In the past two years, the average budget that companies spend on social media and blogs has doubled, and 66% of marketers “say their company blog is ‘critical’ or ‘important’ to their business.
In addition, 57% of companies reported that they acquired customers through their LinkedIn accounts and company blogs. As for Facebook and Twitter, those numbers were 48% and 42%, respectively.
Digital marketers are drowning in data, but few know what to do about all the numbers. Your business needs to understand which analytic's matter, and how to act on these figures in order to continually improve your ROI. Our certified inbound marketing specialists are experienced at interpreting analytic's and adjusting strategy continually. We understand each puzzle piece and the big picture. Whether you're hoping to learn the role of metrics in your inbound marketing strategy or receive a monthly report of performance, we're all about the ROI.
Here are a few of the inbound marketing analytic's that are crucial to driving more traffic and growing your bottom line:
In the past two years, the average budget that companies spend on social media and blogs has doubled, and 66% of marketers “say their company blog is ‘critical’ or ‘important’ to their business.
In addition, 57% of companies reported that they acquired customers through their LinkedIn accounts and company blogs. As for Facebook and Twitter, those numbers were 48% and 42%, respectively.
Digital marketers are drowning in data, but few know what to do about all the numbers. Your business needs to understand which analytic's matter, and how to act on these figures in order to continually improve your ROI. Our certified inbound marketing specialists are experienced at interpreting analytic's and adjusting strategy continually. We understand each puzzle piece and the big picture. Whether you're hoping to learn the role of metrics in your inbound marketing strategy or receive a monthly report of performance, we're all about the ROI.
Here are a few of the inbound marketing analytic's that are crucial to driving more traffic and growing your bottom line:
- Website Traffic: Looking at the unique visitors to your company website is an important measure, but we delve a little deeper and determine where they’re coming from, whether they’ve discovered your site through organic search or social media.
- Blog Analytic's: Once visitors hit your website from Google, what are they doing? Are they staying around long enough to leave a comment or subscribe?
- Keyword Analysis: We target and fill your content calendar with “low-hanging fruit,” long-tail key phrases that resemble how your future clients use Google and are easy to rank for.
- Social Media Followers: Are your reach and visibility on major social media networks growing? Are you targeting buyer persona's with high-value content that inspires engagement?
- Linking Page: Inbound links from relevant domains control as much as 70% of your website’s search engine optimization. Earning links is a sign you’ve established authority and are providing valuable content to your readers.