Wow our friends at Cicero and Social Media Today have combined to produce this very handy infographic. It shows the increasing consumer confidence in online content and the value of Power of Brand Advocacy.
A great infographic that points out the benefits the sales team gains from the inbound marketing experience. Of interest to CPA Accounting Firms or Lawyers, as these firms do not have "a sales team". In these instances the partner of the firm does appreciate more educated and more qualified (sales ready) customer leads.
Also use this to start to align the sales and marketing teams, they have joint benefits to gain. I thought this was a great presentation from HUBSPOT on email marketing. It certainly introduces a few actions into the preparation process that most people might not have considered doing, I am sure these things would assist us to get the content even more relevant to that client.
Don't get trapped behind a expensive CRM that really does not help your business communicate with your customers. Most businesses perceive value from their customer data, but seriously how many of businesses that you know of actually conduct action that will add value to their customer data? Not many!!
If your CRM is not creating leads or improving your customer's experience than it is likely that you have a expensive rock tied to your sales teams neck! How do you check this... Just go check your data... Do you have notes against each customer indicating what transpired with each customer, or do you just have a name and phone number? Can you see emails recorded against the customer? Of (heaven forbid) don't you even have any email addresses? I hope you are not like most businesses we see ... They only have names and phone numbers, there is no sales or marketing detail there at all. If this is you, then we suggest you question how well your business actually communicates with your customers... Some of us do it well. Some of us still don't think it works. But most of us under estimate the value of relevant email marketing. May these points will change our mind?
Here is a great infographic showing you the steps followed when optimising a website landing page. You will need:
There is no more guess work, you can not know if your offerings are working or not. Have a look at more information about website optimization and don't let your competitors be the first in your industry to learn the benefit's. |