Lead Nurturing
Not all prospects are immediately ready to buy. But when they are ready, you want to make sure your brand is top of mind. By utilizing digi.aus's lead-nurturing capabilities, you can enable prospects to learn and interact at their own pace, while guiding engaged prospects successfully through your sales funnel—educating them about your product and company.
Effective lead nurturing campaigns deliver the right information to your opportunities on their own terms, so your company is top of mind when they're ready to buy. Our nurtured leads make 47% larger purchases than non-nurtured leads.
Not convinced that lead nurturing is the right approach for your brand? Consider the following statistics:
Not convinced that lead nurturing is the right approach for your brand? Consider the following statistics:
- 50% of leads are qualified but not yet ready to buy.
- Nurtured leads make 47% larger purchases than non-nurtured leads.
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
- Only 4% of first-time visitors to your company's website are ready to make a purchase. Lead nurturing can build trust and educate consumers, so they return when the time is right to buy.