Marketing Automation - MANAGE AND SCORE LEADS
Maximize your marketing efforts? Let digi.aus better engage your prospects with targeted communications, improve efficiency, increase revenue and improve sales and marketing alignment.
- Automated Campaigns: Easily leverage the behaviors of your prospects and customers. Create marketing campaigns, from simple drip strategies to those with complex, multiple touch points through a visual campaign builder. Send automated messages when a lead routes or performs a certain action, through nurture campaigns based on the individual action of each lead.
- Lead Scoring: Rank customers and prospects based on buying criteria, demographics and behaviors such as website visits, form submissions and message interaction or on time-based components including recency and frequency. When contacts reach a certain score, marketing automation features route them for the appropriate follow-up.
- Web Tracking: Learn about your customers and prospects by the actions they take on your website. Based on their behaviors (as well as their declared preferences) you can interact with them on a more personal level—delivering content that matches their interests and level of engagement
- Landing Pages and Web Forms: Design and publish landing pages and web forms, which capture inquiry information—all without the need for IT support. Engage marketing automation features give you the freedom to create custom pages that match your brand, allowing you to market your products or services with maximum effectiveness.
- Advanced Email Features: Ensure your communications are delivered and stand out in the inbox with advanced email features, such as Send Time Optimisation, A/B Testing and Dynamic Content.