THE WAY CUSTOMERS BUY PRODUCTS HAS CHANGED
- It is accepted that up to 80% of consumers now research their purchases online.
- This is a new step in the customers buying cycle.
- Customers now say that peer driven content is more trustworthy information than traditional advertising.
- People report that they feel that they are reducing their risk by consulting online product information.
- They have become more demanding about ongoing relationships with suppliers who they push for added attention, incremental service and support.
More online Research from consumers
80% of B2C
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75% of B2B
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