Having inbound marketing in your marketing mix is now urgent
Even tho Australian consumers are making a speedy move into a digital world, the #1 reason business managers give for not having their content ready for inbound marketing campaigns remains... "we still do not have time to do it".
This despite knowing the situation we outline above is really happening to them every day.
If knowing your customers are not even finding you before finding your competitors is not enough motivation to get you to rethink your priorities, these these improved metrics showing the benefits gained implementing the inbound marketing program thoroughly.
With up sell and referral metrics like these we start to see the importance of management freeing up resources to properly complete inbound marketing content. The challenge for managers is to avoid the problems some business do have when they introduce inbound marketing.
This despite knowing the situation we outline above is really happening to them every day.
If knowing your customers are not even finding you before finding your competitors is not enough motivation to get you to rethink your priorities, these these improved metrics showing the benefits gained implementing the inbound marketing program thoroughly.
- As many as 80% of Australian customers (B2B and B2C) now complete on-line pre-purchase research
- Up to 90% of these customers say they trust the online information source more than any other traditional offline source
- It is widely accepted that over 50% of customers must now see see something 5-7 times before they trust it
- Customers who are nurtured spend almost 30% more than those without nurturing
- Nurtured customers say they will provide a digitally referral 62% more often than the normally would
- Referred customers are now 90% more likely to buy because they received a digital referral
- Nurtured customers are certainly our most valuable customers!
With up sell and referral metrics like these we start to see the importance of management freeing up resources to properly complete inbound marketing content. The challenge for managers is to avoid the problems some business do have when they introduce inbound marketing.